THE STORY

2 parties, 1 venue, 1 epic night. At House of Tinder U, there was a surprise around every corner. We combined epic party elements with local moments to give students a party they’d never forget.

As part of our strategy, we targeted four of Tinder’s more conservative southern schools to help bring Tinder University to life and increase enrollment within the app.

$600K budget, 4 universities, 2700+ party goers, content for targeted US social campaign
Increased enrollment in Tinder U by 45%

WHAT IS TINDER UNIVERSITY?

Tinder U is a feature in the Tinder app that makes it easier to connect with other students around you – putting their profiles first as you swipe. Enroll in Tinder U (by verifying with your .edu email) to show your school colors and swipe on your classmates.

ROLE: SENIOR PRODUCER

Responsible for all things budget-related, resource management, project planning, copy editing and always ensuring Archrival’s creative excellence.

Additionally, I managed production timelines, built ROS, maintained vendor relationships, handled location permitting and visual merchandising.

LOCATIONS

9.17.19 // University of Mississippi

9.19.19 // University of Alabama

9.24.19 // Auburn University

9.26.19 // Clemson University