adidas ULTRABOOST 2.0 REMASTERED
THE STORY
Archrival partnered with adidas to help relaunch new versions of three UltraBoost packs - multicolor, medal and reflective. When adidas first dropped these colorways in 2016, they were a huge hit. With time and technology on their side, adidas went back into the studio to turn out something even better. These UltraBoost 2.0 packs have been remastered and finely tuned to be familiar to long-time fans and yet feel entirely new again. Now, they’re ready for their encore.
$122K budget, 3 shoe packs, 6 colorways, Champs + FootLocker versions
ROLE: SENIOR PRODUCER
Responsible for all things budget-related, resource management, video production planning and always ensuring Archrival’s creative excellence.
Additionally, I managed production timelines, built ROS, maintained vendor relationships, handled location permitting and visual merchandising.
