adidas x NCAA:
VOLLEYWALL MAKER LAB
THE STORY
To celebrate the Nebraska Volleyball team making the NCAA Final Four, we partnered with adidas to create a pop-up maker lab for Husker fans to show their support. Located just outside the tournament arena, the maker lab offered a perfect opportunity for fans heading to the game to show the world they were #heretocreate.
1300+ Nebraska fans custom-designed and hydrodipped blank volleyballs before adding them to a “volleywall.” Each fan’s individual contribution added to the collaborative art installation, which served as the backdrop for a very memorable and “Instagrammable” moment.
$100K budget, 1532 RSVPs, 1300+ fans in attendance, 300 volleyballs hydrodipped in under 3 hours, 350 custom adidas shirts
ROLE: SENIOR PRODUCER
Responsible for managing production timelines, building ROS, maintaining vendor relationships, location permitting, visual merchandising, product seeding and on-site team lead.
“The line stretched around the corner, and up a flight of stairs.”
social content
Fans used the “Creator Cam” to generate a custom GIF or still photo. All images included a branded filter, were printed out, and/or emailed to each fan for social posting. encouraged to use #heretocreate on social
+ 241 retweets, 377 likes
+ 15,192 Instagram views
+ 53,500 Snap filter views, 548 filter uses
national champs
The Huskers went on to win the National Championship and the volleywall found its home alongside the gold-plated championship trophy in the Bob Devaney Sports Complex.
