NIKE x JD SPORTS: MAKERS PROGRAM
THE STORY
The Nike Makers Program centers Gen Z women of color in social storytelling that’s authentic to her – an exploration of style and culture, through the lens of young women leading the pack. TL; DR: We make TikToks, not ads.
Our challenge: Gen Z young women are craving connection and meaning in a world that’s rapidly changing and doesn’t always make them feel welcome. How can we fix this? Partnering with creative content makers, we introduce their online communities to the latest products from the Nike Need It Now collection in a fresh, new and authentic ways – telling her story, her way.
With 57 creators and 88 videos to date, the client saw a 900% increase in views of the Need It Now page on JDSports.com, 100% rise in conversions in addition to 83M+ total views, 1.8M+ minutes of total watch time and 2.5M+ likes.
ROLE: CREATIVE PRODUCER, PRODUCTION DESIGNER
Responsible for all things budget-related, resource management, project planning and production, client relationships and always ensuring creative excellence. I collaborate with the line producer and post producer to manage content production, post and delivery. I also played production designer + lead florist on our Spring ‘23 shoot.
CD: Liz Khan
ACD: Brooke Estelle, Nicole Dunham
Senior Art Director: Rocio Ramirez
Strategist: Veronica Turner
Executive Producer: Angana Barathur
Producer: Patrick Bowler, Kevin Tighe, Xenia Rollinson
