NIKE WOMEN: DO MORE YOU

THE STORY

It’s not about never eating carbs, it’s about drinking an extra glass of water. Do More You is a wellness series, focused on real, everyday women as they navigate their own journeys of fitness and mindfulness.

Our challenge: she’s not convinced that Nike is supporting her on her wellness journey outside of traditional sport. Our goal:  turn the Nike App Ecosystem into her go-to wellness resource.

ROLE: CREATIVE PRODUCER
Responsible for all things budget-related, resource management, project planning and production, client relationships and always ensuring creative excellence. I collaborate with the line producer and post producer to manage content production, post and delivery.

CD: Lauren Kusmierczak
ACD: Alicia Bee
Senior Art Director: Rocio Ramirez
Senior Writer: Brooke Estelle, Anna Leone
Designer: Jailyn Eastley
Strategist: Veronica Turner
Executive Producer: Angana Barathur
Producer: Michelle Pineda, Patrick Bowler, Kevin Tighe, Xenia Rollinson
Post Producer: Danny McNabb