adidas HARVED VOL. 3 LAUNCH
THE STORY
Archrival partnered with adidas to launch the Harden Vol. 3 shoe at ASU, the place where it all began for NBA athlete James Harden. adidas + Harden invaded and upleveled the intramural championship games held at the Rec to give players and fans a taste of the big game heat Harden thrives in.
adidas lives at the intersection of sport and culture. Harden exemplifies that better than anyone else. The intramural championship takeover provided an “only adidas would do this” experience that ASU will never forget.
7 leagues, 7 championship games, a 7 hour long event.
ROLE: SENIOR PRODUCER
Lead Producer for pre, during and post event. Responsible for managing production timelines, building ROS, maintaining vendor relationships, handling location permitting and visual merchandising.
MISC. TIDBITS
+ 90% of players rocked full Harden Vol. 3 outfits the entire time they were on the court
+ 1 tweet from James Harden himself (5.9 million followers)
“What you managed to create for our community was truly an experience that will be remembered for a lifetime.”
SOCIAL
Results from the social contest our adidas Campus Agents put on to get hooked up with Harden Vol. 3 shoes.
