NIKE: GEAR UP
THE STORY
REAL ATHLETES, REAL SPORT.
A Nike franchise that gets student-athletes* equipped and prepared for their upcoming season. This Spring ‘23 we featured baseball, softball, and golf.
The challenge: Create high-quality, authentic photography that speaks to the high school, student-athlete* daily experiences. The approach: By casting real athletes, we captured the essence of player movements, body language, and attitudes. We cast talent that knew each other in real life, so our interactions could feel authentic.
ROLE: CREATIVE PRODUCER
Responsible for all things budget-related, resource management, project planning and production, client relationships and always ensuring creative excellence. I collaborate with the line producer and post producer to manage content production, post and delivery.
CD: Lauren Kusmierczak
ACD: Alicia Bee, Josiel Correa
Executive Producer: Angana Barathur
Producer: Michelle Pineda, Patrick Bowler, Fred Balian
Editor: Mark Skovorodko
