THE STORY
NEW YORK RUNS DIFFERENT.
The story behind two NYC runners, and what keeps them on the move. One a beginner athlete, another a competitive professional, this was about the passion and love two very different runners can share – for the process, for the city, and for themselves.
The challenge: Highlight and celebrate two, real NYC runners with a mix of motion and still assets, while capturing the energy and texture of the city itself. The output: Organic and paid assets launched across multiple channels, including @NikeNYC, extending the world of “Runners Helping Runners” beyond it’s initial home on @nikerunning.
ROLE: CREATIVE PRODUCER
Responsible for all things budget-related, resource management, project planning and production, client relationships and always ensuring creative excellence. I collaborate with the line producer and post producer to manage content production, post and delivery.
CD: Lauren Kusmierczak
ACD: Alicia Bee, Nick Delisi
Executive Producer: Kory Kovachevich
Producer: Michelle Pineda
