SHOW THE WORLD YOUR VICTORY.

Victory is not everything, but anything can be a victory. For World Cup ‘23, Nike invited the Next Decade of Sport to express their version of victory fearlessly.

CHALLENGE: Depict the next generation of female athletes forging their relationship with sport and celebrating their victories unabashedly, on and off the field.

APPROACH: Using the celebration song of The Matilda’s – Australia’s Women’s National Football Team – as a rallying cry, we launched a global 360 campaign featuring next-gen female athletes reimagining what victory can be. The Next Decade of Sport campaign included films, key visuals, supporting imagery, radio spots, GIFs and a custom full typeface – used across CTV, OOH, radio, paid media, the Nike App, @nike and Nike.com.

CD: Lauren Kusmierczak
ACD: Fairfax Buchanan Banks, Shamus Eaton, Alicia Bee
AD: Josiel Correa
Executive Producer: Santino Stoner
Creative Producer: Michelle Pineda, Lauren Currie
Editor: Mark Skovorodko