Nike : Air Shop

THE STORY

Air Shop seeks to accelerate the future of sneaker culture by connecting with a new generation of sneaker rookies and enabling them to build it from the ground up. Our concept 'Open Air' brought our heroes out of the studio and onto the streets. Where these protagonists generate energy that the community can feel. They live where the sky meets the city—and their futures are unlimited.

ROLE: CREATIVE PRODUCER

Responsible for all things budget-related, resource management, project planning and production, client relationships and always ensuring creative excellence. I collaborate with the line producer and post producer to manage content production, post and delivery.

DP: Scotty Uyeda
CD: Reef Younis
ACD: Daniel Krueger, Liz Khan, Nicole Schultz
Senior Art Director: Julian Adams
Senior Writer: Megan Garwood, Amy Boyd
Editors: Dominic Laing
Executive Producer: Angana Barathur
Producer: Katie Vaughan, Kevin Tighe
Post Producer: Danny McNabb