THE STORY
Foot Locker came to us to help launch their holiday collection. We were tasked with showcasing a range of products - sneakers, boots, fleece and other streetwear. Highlighted brands included Nike, adidas, UGG, Timberland, with product lines focused around a vintage throwback vibe.
ROLE: SENIOR PRODUCER
Responsible for all things budget-related, resource management, project planning, copy editing and always ensuring creative excellence. I managed production timelines, talent and crew, built ROS, handled location permitting, merchandising and styling.